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2023

The Shelby Report Trade Show Booth

Collaborator

Shelby Report

In this unique endeavor, our task at Ink*Vantage was to design and create a trade show booth for The Shelby Report, a premier grocery store magazine. Our challenge was to intertwine our versatile print capabilities with the magazine's identity in a visually appealing way that attracted the target audience. We produced a range of print materials, including a double-sided retractable banner, three backdrop banners, five floor graphics, a customized tablecloth, informative brochures, and a standout acrylic giveaway piece. These diverse formats demonstrated our wide-ranging print expertise while maintaining a consistent theme.The design infused a grocery store motif, an ink-drip effect, and an art gallery salon style. The grocery theme paid homage to The Shelby Report's core business, while the ink-drip effect highlighted our print-focused brand, Ink*Vantage. The salon-style arrangement added a level of sophistication and intrigue, reflecting our belief in viewing each piece as a part of a curated collection of art. This creative fusion resulted in a compelling booth that not only caught the eye of passers-by but also successfully showcased both brands' unique value propositions. Through this project, we demonstrated our ability to blend distinct themes harmoniously and use a variety of print formats to tell a compelling story, emphasizing our commitment to delivering tailored, client-focused solutions.

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